Leicester City FC and the benefits of an underdog brand

Angell, Robert, Bottomley, Paul and Doyle, John (2016) Leicester City FC and the benefits of an underdog brand. Harvard Business Review.

Record type: Article

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More information

Accepted/In Press date: 12 August 2016

Published date: 12 August 2016

Related URLs:

Local EPrints ID: 426002

URI: http://eprints.soton.ac.uk/id/eprint/426002

ISSN: 0017-8012

PURE UUID: 37ac69c8-03cf-493d-9060-0490bb6e377e

ORCID for Robert Angell:

orcid.org/0000-0001-8554-2092

Date deposited: 09 Nov 2018 17:30

Last modified: 28 Sep 2023 01:54

Author: Robert Angell

Author: Paul Bottomley

Author: John Doyle

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