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Leicester City FC and the benefits of an underdog brand

Leicester City FC and the benefits of an underdog brand
Leicester City FC and the benefits of an underdog brand
0017-8012
Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Bottomley, Paul
b825f075-8eda-4890-b524-205bf9898288
Doyle, John
595b8321-88f8-4eea-ad2f-3f7116ed60a9
Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Bottomley, Paul
b825f075-8eda-4890-b524-205bf9898288
Doyle, John
595b8321-88f8-4eea-ad2f-3f7116ed60a9

Angell, Robert, Bottomley, Paul and Doyle, John (2016) Leicester City FC and the benefits of an underdog brand. Harvard Business Review.

Record type: Article

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More information

Accepted/In Press date: 12 August 2016
Published date: 12 August 2016

Identifiers

Local EPrints ID: 426002
URI: http://eprints.soton.ac.uk/id/eprint/426002
ISSN: 0017-8012
PURE UUID: 37ac69c8-03cf-493d-9060-0490bb6e377e

Catalogue record

Date deposited: 09 Nov 2018 17:30
Last modified: 09 Nov 2021 14:28

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Contributors

Author: Robert Angell
Author: Paul Bottomley
Author: John Doyle

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