Understanding the older shopper: a behavioural typology
Understanding the older shopper: a behavioural typology
With regard to the contemporary retail environment, to date, the older shopper has been afforded limited academic attention, which is somewhat surprising given the growth of this population in the UK. Consequently, this study presents an empirically derived typology of older grocery shoppers through the application of salient retail attributes and store image dimensions developed through extensive qualitative research techniques. The findings provide an important contribution towards better understanding differences in shopping behaviour amongst older consumers. The identification of six distinct shopper types, including three new distinct groups, contributes to theory, whilst a number of potential implications for retail managers are explored in light of the findings.
259-269
Angell, Robert
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Megicks, Philip
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Memery, Juliet
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Heffernan, Troy
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Howell, Kerry
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1 March 2012
Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Megicks, Philip
5330ca01-abb8-4e41-b079-07c1e7656336
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
Heffernan, Troy
721b6a06-6f0f-4fe8-8a0d-49ff526d61a9
Howell, Kerry
132cbbec-cff1-4e99-bca9-4c10df7a2a6f
Angell, Robert, Megicks, Philip, Memery, Juliet, Heffernan, Troy and Howell, Kerry
(2012)
Understanding the older shopper: a behavioural typology.
Journal of Retailing and Consumer Services, 19 (2), .
(doi:10.1016/j.jretconser.2012.01.007).
Abstract
With regard to the contemporary retail environment, to date, the older shopper has been afforded limited academic attention, which is somewhat surprising given the growth of this population in the UK. Consequently, this study presents an empirically derived typology of older grocery shoppers through the application of salient retail attributes and store image dimensions developed through extensive qualitative research techniques. The findings provide an important contribution towards better understanding differences in shopping behaviour amongst older consumers. The identification of six distinct shopper types, including three new distinct groups, contributes to theory, whilst a number of potential implications for retail managers are explored in light of the findings.
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Published date: 1 March 2012
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Local EPrints ID: 426013
URI: http://eprints.soton.ac.uk/id/eprint/426013
ISSN: 0969-6989
PURE UUID: 1e441674-655e-4c4e-9042-4db7184f68c2
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Date deposited: 09 Nov 2018 17:30
Last modified: 16 Mar 2024 04:42
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Author:
Juliet Memery
Author:
Troy Heffernan
Author:
Kerry Howell
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