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Understanding the older shopper: a behavioural typology

Understanding the older shopper: a behavioural typology
Understanding the older shopper: a behavioural typology
With regard to the contemporary retail environment, to date, the older shopper has been afforded limited academic attention, which is somewhat surprising given the growth of this population in the UK. Consequently, this study presents an empirically derived typology of older grocery shoppers through the application of salient retail attributes and store image dimensions developed through extensive qualitative research techniques. The findings provide an important contribution towards better understanding differences in shopping behaviour amongst older consumers. The identification of six distinct shopper types, including three new distinct groups, contributes to theory, whilst a number of potential implications for retail managers are explored in light of the findings.
0969-6989
259-269
Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Megicks, Phil
840633da-b1ff-4f2c-a407-017b89bd81d8
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
Heffernan, Troy
721b6a06-6f0f-4fe8-8a0d-49ff526d61a9
Howell, Kerry
132cbbec-cff1-4e99-bca9-4c10df7a2a6f
Angell, Robert
ca8389e4-2a83-43a8-b331-c262eda37674
Megicks, Phil
840633da-b1ff-4f2c-a407-017b89bd81d8
Memery, Juliet
a734de3a-f12d-4394-bfe1-911c4ea30a04
Heffernan, Troy
721b6a06-6f0f-4fe8-8a0d-49ff526d61a9
Howell, Kerry
132cbbec-cff1-4e99-bca9-4c10df7a2a6f

Angell, Robert, Megicks, Phil, Memery, Juliet, Heffernan, Troy and Howell, Kerry (2012) Understanding the older shopper: a behavioural typology. Journal of Retailing and Consumer Services, 19 (2), 259-269. (doi:10.1016/j.jretconser.2012.01.007).

Record type: Article

Abstract

With regard to the contemporary retail environment, to date, the older shopper has been afforded limited academic attention, which is somewhat surprising given the growth of this population in the UK. Consequently, this study presents an empirically derived typology of older grocery shoppers through the application of salient retail attributes and store image dimensions developed through extensive qualitative research techniques. The findings provide an important contribution towards better understanding differences in shopping behaviour amongst older consumers. The identification of six distinct shopper types, including three new distinct groups, contributes to theory, whilst a number of potential implications for retail managers are explored in light of the findings.

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Published date: 1 March 2012

Identifiers

Local EPrints ID: 426013
URI: https://eprints.soton.ac.uk/id/eprint/426013
ISSN: 0969-6989
PURE UUID: 1e441674-655e-4c4e-9042-4db7184f68c2

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Date deposited: 09 Nov 2018 17:30
Last modified: 09 Nov 2018 17:30

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Contributors

Author: Robert Angell
Author: Phil Megicks
Author: Juliet Memery
Author: Troy Heffernan
Author: Kerry Howell

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