Strategic Marketing Management: Planning and Control

Fifield, P. and Gilligan, C. (2000) Strategic Marketing Management: Planning and Control (CIM Diploma Workbook), London, UK. Butterworth-Heinemann

Abstract

Book Description Officially endorsed by the CIM Approved by the CIM Chief Examiner
Written by the former CIM Diploma Senior Examiners User-friendly, interactive design Designed specifically for the 2000 CIM syllabus Strategic Marketing Management: Planning and Control 2000-2001 is specifically developed and written for students studying for the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 2000 syllabus for the CIM qualifications.
Synopsis This volume is specifically developed and written for students taking the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

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