Fifield, P. (1989) What challenges does international marketing pose? In, Wills, G., Kennedy, S.H., Cheese, J. and Rushton, A. (eds.) Maximising Marketing Effectiveness. Edinburgh, UK. MCB University Press.
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Published date: 1989
Identifiers
Local EPrints ID: 42626
URI: http://eprints.soton.ac.uk/id/eprint/42626
ISBN: 0861764366
PURE UUID: 00e4dbdf-9c5a-4bfd-b2dd-116e432d729a
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Date deposited: 22 Dec 2006
Last modified: 11 Dec 2021 16:12
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Contributors
Author:
P. Fifield
Editor:
G. Wills
Editor:
S.H. Kennedy
Editor:
J. Cheese
Editor:
A. Rushton
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