What challenges does international marketing pose?


Fifield, P. (1989) What challenges does international marketing pose? In, Wills, G., Kennedy, S.H., Cheese, J. and Rushton, A. (eds.) Maximising Marketing Effectiveness. Edinburgh, UK, MCB University Press

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Item Type: Book Section
ISBNs: 0861764366 (print)
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ePrint ID: 42626
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1989Published
Date Deposited: 22 Dec 2006
Last Modified: 16 Apr 2017 18:51
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/42626

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