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What challenges does international marketing pose?

Fifield, P. (1989) What challenges does international marketing pose? In, Wills, G., Kennedy, S.H., Cheese, J. and Rushton, A. (eds.) Maximising Marketing Effectiveness. Edinburgh, UK, MCB University Press

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Published date: 1989


Local EPrints ID: 42626
ISBN: 0861764366
PURE UUID: 00e4dbdf-9c5a-4bfd-b2dd-116e432d729a

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Date deposited: 22 Dec 2006
Last modified: 17 Jul 2017 15:21

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Author: P. Fifield
Editor: G. Wills
Editor: S.H. Kennedy
Editor: J. Cheese
Editor: A. Rushton

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