Managing the mix in Europe


Fifield, P. (1991) Managing the mix in Europe In, Baker, M.J. (eds.) Perspectives on Marketing Management: an International Review. Bognor Regis, UK, Wiley

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Item Type: Book Section
ISBNs: 0471928585 (print)
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ePrint ID: 42627
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Date Event
1991Published
Date Deposited: 21 Dec 2006
Last Modified: 16 Apr 2017 18:51
Further Information:Google Scholar
URI: http://eprints.soton.ac.uk/id/eprint/42627

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