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Managing the mix in Europe

Fifield, P. (1991) Managing the mix in Europe In, Baker, M.J. (eds.) Perspectives on Marketing Management: an International Review. Bognor Regis, UK, Wiley

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Published date: 1991


Local EPrints ID: 42627
ISBN: 0471928585
PURE UUID: 0bb226ad-e95e-4685-8657-861306b4895e

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Date deposited: 21 Dec 2006
Last modified: 17 Jul 2017 15:21

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Author: P. Fifield
Editor: M.J. Baker

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