Marketing strategy and scenarios
Marketing strategy and scenarios
0470032723
45-61
Fifield, P.
b8649ecd-cd5e-47c9-b600-6217c7de38b3
2006
Fifield, P.
b8649ecd-cd5e-47c9-b600-6217c7de38b3
Fifield, P.
(2006)
Marketing strategy and scenarios.
In,
Ringland, G. and Young, L.
(eds.)
Scenarios in Marketing: From Vision to Decision.
Bognor Regis, UK.
John Wiley & Sons Ltd., .
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Published date: 2006
Identifiers
Local EPrints ID: 42628
URI: http://eprints.soton.ac.uk/id/eprint/42628
ISBN: 0470032723
PURE UUID: 8b3ef18b-ae2a-418e-b908-78a36cb47791
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Date deposited: 22 Dec 2006
Last modified: 08 Mar 2024 17:45
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Contributors
Author:
P. Fifield
Editor:
G. Ringland
Editor:
L. Young
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