The University of Southampton
University of Southampton Institutional Repository

Supply chain-based business model innovation: the case of a cross-border e-commerce company

Supply chain-based business model innovation: the case of a cross-border e-commerce company
Supply chain-based business model innovation: the case of a cross-border e-commerce company
Cross-border e-commerce has gained increasing popularity globally and thrives under the backdrop of the ‘One Belt One Road’ policy of China, which resonates with UN’s sustainable development goals targeting countries in the South. In this study, we investigate Zongteng, which is one of the first cross-border e-commerce companies in China, to assess how supply chain innovation activities can become core to a firm’s business model innovation. Data were collected from Zongteng senior managers, internal company documents, and open online resources. We found that the firm needed changes in its business model, which brought new participants into the business ecosystem and changed their respective positions. We further identified three types of supply chain localisations in cross-border e-commerce for export markets (sales, warehousing, and R&D localisation), which the company’s establishment of overseas warehouses enabled. The three localisation strategies serve as the driving force and the main business model innovation in cross-border e-commerce. This study contributes to the supply chain innovation literature by proposing that overseas warehouses, bonded warehouses, and supply chain finance are capabilities that form part of the business model innovation in cross-border e-commerce.
supply chain innovation, business model innovation, cross-border e-commerce, business ecosystem
2071-1050
1-23
Wang, Ying
39e891b6-c725-4496-8cf9-501e31ae677f
Jia, Fu
0ce1dfc4-54f9-469a-81f8-9e55f9164770
Schoenherr, Tobias
7bf6638d-fb6c-4c14-b462-9e31eb19138d
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c
Wang, Ying
39e891b6-c725-4496-8cf9-501e31ae677f
Jia, Fu
0ce1dfc4-54f9-469a-81f8-9e55f9164770
Schoenherr, Tobias
7bf6638d-fb6c-4c14-b462-9e31eb19138d
Gong, Yu
86c8d37a-744d-46ab-8b43-18447ccaf39c

Wang, Ying, Jia, Fu, Schoenherr, Tobias and Gong, Yu (2018) Supply chain-based business model innovation: the case of a cross-border e-commerce company. Sustainability, 10 (12), 1-23, [4362]. (doi:10.3390/su10124362).

Record type: Article

Abstract

Cross-border e-commerce has gained increasing popularity globally and thrives under the backdrop of the ‘One Belt One Road’ policy of China, which resonates with UN’s sustainable development goals targeting countries in the South. In this study, we investigate Zongteng, which is one of the first cross-border e-commerce companies in China, to assess how supply chain innovation activities can become core to a firm’s business model innovation. Data were collected from Zongteng senior managers, internal company documents, and open online resources. We found that the firm needed changes in its business model, which brought new participants into the business ecosystem and changed their respective positions. We further identified three types of supply chain localisations in cross-border e-commerce for export markets (sales, warehousing, and R&D localisation), which the company’s establishment of overseas warehouses enabled. The three localisation strategies serve as the driving force and the main business model innovation in cross-border e-commerce. This study contributes to the supply chain innovation literature by proposing that overseas warehouses, bonded warehouses, and supply chain finance are capabilities that form part of the business model innovation in cross-border e-commerce.

Text
Supply Chain-Based Business Model Innovation: The Case of a Cross-Border E-Commerce Company - Version of Record
Available under License Creative Commons Attribution.
Download (893kB)

More information

Accepted/In Press date: 11 November 2018
e-pub ahead of print date: 23 November 2018
Keywords: supply chain innovation, business model innovation, cross-border e-commerce, business ecosystem

Identifiers

Local EPrints ID: 426332
URI: http://eprints.soton.ac.uk/id/eprint/426332
ISSN: 2071-1050
PURE UUID: 4ffe9cb5-8eff-4095-95a5-79a8af48458e
ORCID for Yu Gong: ORCID iD orcid.org/0000-0002-5411-376X

Catalogue record

Date deposited: 23 Nov 2018 17:30
Last modified: 18 Jun 2022 01:47

Export record

Altmetrics

Contributors

Author: Ying Wang
Author: Fu Jia
Author: Tobias Schoenherr
Author: Yu Gong ORCID iD

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of http://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×