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Barriers and facilitators to fruit and vegetable consumption among rural Indian women of reproductive age

Barriers and facilitators to fruit and vegetable consumption among rural Indian women of reproductive age
Barriers and facilitators to fruit and vegetable consumption among rural Indian women of reproductive age
Background: Micronutrient insufficiencies are a serious public health problem among women of reproductive age in Low and Middle Income Countries including India, adversely affecting maternal health and economic productivity, and child growth and educational outcomes. Fruit and vegetables are important sources of micronutrients and consumption of these foods is less than recommendations.
Objective: To identify perceived barriers and facilitators to fruit and vegetable consumption among women of reproductive age living in rural communities in Eastern Maharashtra, India.
Methods: We used qualitative methods and held 9 focus group discussions and 12 one to one interviews. The data collection was stopped when no new information emerged. We used inductive thematic coding to analyse the data. Women aged 18-40 years were recruited from eight villages surrounding the city of Wardha, Maharashtra, India.
Results: Women knew that fruit and vegetables were beneficial to health and expressed that they wanted to increase intakes of these foods for themselves and their children. Seven main themes were identified as being barriers or facilitators to fruit and vegetable consumption: 1) Personal factors; 2) Household dynamics; 3) Social and Cultural Norms; 4) Workload; 5) Time pressures; 6) Environmental Factors; 7) Cost.
Conclusions: Rural Indian women consumed fruit and vegetables infrequently and said they would like to consume more. Several potentially modifiable factors affecting intakes were identified. Value chain analyses of fruit and vegetables in these communities are important to identify opportunities to intervene to increase consumption.
0379-5721
87-98
Kehoe, Sarah
534e5729-632b-4b4f-8401-164d8c20aa26
Dhurde, Varsha
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Bhaise, Shilpa
cbdf5dde-dfee-40a8-b0c0-0c9a0b07b7a8
Kale, Rashmi
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Kumaran, Kalyanaraman
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Gelli, Aulo
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Rengalakshmi, R.
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Lawrence, Wendy
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Bloom, Ilse
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Sahariah, Sirazul A.
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Potdar, Ramesh D.
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Fall, Caroline
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Kehoe, Sarah
534e5729-632b-4b4f-8401-164d8c20aa26
Dhurde, Varsha
ca3ff317-d5bb-4dea-9c24-2f8489f9edba
Bhaise, Shilpa
cbdf5dde-dfee-40a8-b0c0-0c9a0b07b7a8
Kale, Rashmi
dc0c9592-916a-4bba-ab6c-b28b2e8fd554
Kumaran, Kalyanaraman
de6f872c-7339-4a52-be84-e3bbae707744
Gelli, Aulo
023b2114-a415-4bbf-b147-3e31e67b6159
Rengalakshmi, R.
9ef96aa9-c82c-4097-859d-8802a9403e7e
Lawrence, Wendy
e9babc0a-02c9-41df-a289-7b18f17bf7d8
Bloom, Ilse
af2a38ab-3255-414d-afa1-e3089ee45e3f
Sahariah, Sirazul A.
0a6a058e-735c-44e0-9ab2-8462376ef36b
Potdar, Ramesh D.
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Fall, Caroline
7171a105-34f5-4131-89d7-1aa639893b18

Kehoe, Sarah, Dhurde, Varsha, Bhaise, Shilpa, Kale, Rashmi, Kumaran, Kalyanaraman, Gelli, Aulo, Rengalakshmi, R., Lawrence, Wendy, Bloom, Ilse, Sahariah, Sirazul A., Potdar, Ramesh D. and Fall, Caroline (2019) Barriers and facilitators to fruit and vegetable consumption among rural Indian women of reproductive age. Food and Nutrition Bulletin, 40 (1), 87-98. (doi:10.1177/0379572118816459).

Record type: Article

Abstract

Background: Micronutrient insufficiencies are a serious public health problem among women of reproductive age in Low and Middle Income Countries including India, adversely affecting maternal health and economic productivity, and child growth and educational outcomes. Fruit and vegetables are important sources of micronutrients and consumption of these foods is less than recommendations.
Objective: To identify perceived barriers and facilitators to fruit and vegetable consumption among women of reproductive age living in rural communities in Eastern Maharashtra, India.
Methods: We used qualitative methods and held 9 focus group discussions and 12 one to one interviews. The data collection was stopped when no new information emerged. We used inductive thematic coding to analyse the data. Women aged 18-40 years were recruited from eight villages surrounding the city of Wardha, Maharashtra, India.
Results: Women knew that fruit and vegetables were beneficial to health and expressed that they wanted to increase intakes of these foods for themselves and their children. Seven main themes were identified as being barriers or facilitators to fruit and vegetable consumption: 1) Personal factors; 2) Household dynamics; 3) Social and Cultural Norms; 4) Workload; 5) Time pressures; 6) Environmental Factors; 7) Cost.
Conclusions: Rural Indian women consumed fruit and vegetables infrequently and said they would like to consume more. Several potentially modifiable factors affecting intakes were identified. Value chain analyses of fruit and vegetables in these communities are important to identify opportunities to intervene to increase consumption.

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SKehoe Barriers FNB accepted 7-11-18 - Accepted Manuscript
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Accepted/In Press date: 7 November 2018
e-pub ahead of print date: 11 April 2019
Published date: April 2019

Identifiers

Local EPrints ID: 426866
URI: http://eprints.soton.ac.uk/id/eprint/426866
ISSN: 0379-5721
PURE UUID: 94e27292-3f2a-41fe-b991-075073ad4f21
ORCID for Sarah Kehoe: ORCID iD orcid.org/0000-0003-2584-7999
ORCID for Wendy Lawrence: ORCID iD orcid.org/0000-0003-1264-0438
ORCID for Ilse Bloom: ORCID iD orcid.org/0000-0002-4893-1790
ORCID for Caroline Fall: ORCID iD orcid.org/0000-0003-4402-5552

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Date deposited: 14 Dec 2018 17:30
Last modified: 19 Feb 2021 02:44

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Contributors

Author: Sarah Kehoe ORCID iD
Author: Varsha Dhurde
Author: Shilpa Bhaise
Author: Rashmi Kale
Author: Aulo Gelli
Author: R. Rengalakshmi
Author: Wendy Lawrence ORCID iD
Author: Ilse Bloom ORCID iD
Author: Sirazul A. Sahariah
Author: Ramesh D. Potdar
Author: Caroline Fall ORCID iD

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