The University of Southampton
University of Southampton Institutional Repository

The platform effect: Analysing user activity on tumblr

The platform effect: Analysing user activity on tumblr
The platform effect: Analysing user activity on tumblr
© Springer Nature Switzerland AG 2018. One of the fundamental aspects of online social network platforms is that they provide a number of core affordances. The actual mechanisms of these affordances vary in different platforms but their main purposes are similar: allowing users to create content and connect with each other. In this paper, we study user activity on Tumblr, we analyse user activity around the most popular posts in one year, reflecting on the effects of Tumblr’s affordances, communication style, and content discovery mechanisms on its users’ behaviour. Our findings show that the majority of user activity on Tumblr is non-verbal, users reblog and like posts but they rarely engage in conversations with others.
Social network analysis, Tumblr, User activity
154-168
Springer
Alrajebah, Nora
926e9a02-50e7-40f6-a0d2-36f9df3a0fae
Carr, Leslie
0572b10e-039d-46c6-bf05-57cce71d3936
Tiropanis, Thanassis
d06654bd-5513-407b-9acd-6f9b9c5009d8
Bodrunova, S.
Alrajebah, Nora
926e9a02-50e7-40f6-a0d2-36f9df3a0fae
Carr, Leslie
0572b10e-039d-46c6-bf05-57cce71d3936
Tiropanis, Thanassis
d06654bd-5513-407b-9acd-6f9b9c5009d8
Bodrunova, S.

Alrajebah, Nora, Carr, Leslie and Tiropanis, Thanassis (2018) The platform effect: Analysing user activity on tumblr. Bodrunova, S. (ed.) In Internet Science: INSCI 2018. vol. 11193 LNCS, Springer. pp. 154-168 . (doi:10.1007/978-3-030-01437-7_13).

Record type: Conference or Workshop Item (Paper)

Abstract

© Springer Nature Switzerland AG 2018. One of the fundamental aspects of online social network platforms is that they provide a number of core affordances. The actual mechanisms of these affordances vary in different platforms but their main purposes are similar: allowing users to create content and connect with each other. In this paper, we study user activity on Tumblr, we analyse user activity around the most popular posts in one year, reflecting on the effects of Tumblr’s affordances, communication style, and content discovery mechanisms on its users’ behaviour. Our findings show that the majority of user activity on Tumblr is non-verbal, users reblog and like posts but they rarely engage in conversations with others.

Full text not available from this repository.

More information

e-pub ahead of print date: 25 September 2018
Published date: 2018
Keywords: Social network analysis, Tumblr, User activity

Identifiers

Local EPrints ID: 427084
URI: https://eprints.soton.ac.uk/id/eprint/427084
PURE UUID: 3cddac03-bb62-4114-9038-6efe44397234
ORCID for Leslie Carr: ORCID iD orcid.org/0000-0002-2113-9680
ORCID for Thanassis Tiropanis: ORCID iD orcid.org/0000-0002-6195-2852

Catalogue record

Date deposited: 21 Dec 2018 16:31
Last modified: 14 Mar 2019 01:57

Export record

Altmetrics

Download statistics

Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.

View more statistics

Atom RSS 1.0 RSS 2.0

Contact ePrints Soton: eprints@soton.ac.uk

ePrints Soton supports OAI 2.0 with a base URL of https://eprints.soton.ac.uk/cgi/oai2

This repository has been built using EPrints software, developed at the University of Southampton, but available to everyone to use.

We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive cookies on the University of Southampton website.

×