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Reading, processing and interacting with hypertext on the Web

Reading, processing and interacting with hypertext on the Web
Reading, processing and interacting with hypertext on the Web
We increasingly spend a vast amount of time on the Web and much of that time is spent reading. One of the main differences between reading non-Web based text and reading on the Web is the presence of hyperlinks within the text, linking various related Web content and Web pages together. Some researchers and commentators have claimed that hyperlinks hinder reading because they are a distraction that may have a negative effect on the reader’s ability to process the text. However, very few controlled experiments have been conducted to verify these claims. In the experiments documented here we utilise eye tracking as a new methodology for examining how we read hyperlinked text. There is a well-documented tight link between when and where we look and what we process. Eye movements have been used extensively to help us to understand the cognitive processing that occurs during reading, but there has been very little research into how our reading differs when we read information on the Web.
Fitzsimmons, Gemma
ac6b7c69-8992-44f1-92ca-05aa22e75129
Weal, Mark
e8fd30a6-c060-41c5-b388-ca52c81032a4
Drieghe, Denis
dfe41922-1cea-47f4-904b-26d5c9fe85ce
Fitzsimmons, Gemma
ac6b7c69-8992-44f1-92ca-05aa22e75129
Weal, Mark
e8fd30a6-c060-41c5-b388-ca52c81032a4
Drieghe, Denis
dfe41922-1cea-47f4-904b-26d5c9fe85ce

Fitzsimmons, Gemma, Weal, Mark and Drieghe, Denis (2016) Reading, processing and interacting with hypertext on the Web. At 30th International BCS Human Computer Interaction Conference (HCI 2016) (15/07/16) 30th International BCS Human Computer Interaction Conference (HCI 2016), Poole, United Kingdom. 11 - 15 Jul 2016. 8 pp. (In Press) (doi:10.14236/ewic/HCI2016.14).

Record type: Conference or Workshop Item (Paper)

Abstract

We increasingly spend a vast amount of time on the Web and much of that time is spent reading. One of the main differences between reading non-Web based text and reading on the Web is the presence of hyperlinks within the text, linking various related Web content and Web pages together. Some researchers and commentators have claimed that hyperlinks hinder reading because they are a distraction that may have a negative effect on the reader’s ability to process the text. However, very few controlled experiments have been conducted to verify these claims. In the experiments documented here we utilise eye tracking as a new methodology for examining how we read hyperlinked text. There is a well-documented tight link between when and where we look and what we process. Eye movements have been used extensively to help us to understand the cognitive processing that occurs during reading, but there has been very little research into how our reading differs when we read information on the Web.

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ewic_hci16_dc_paper14 - Accepted Manuscript
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More information

Accepted/In Press date: 17 April 2016
Venue - Dates: 30th International BCS Human Computer Interaction Conference (HCI 2016), Poole, United Kingdom, 2016-07-11 - 2016-07-15

Identifiers

Local EPrints ID: 427281
URI: https://eprints.soton.ac.uk/id/eprint/427281
PURE UUID: d3be98bf-21cc-4499-ba6e-d39c3b2d213a
ORCID for Gemma Fitzsimmons: ORCID iD orcid.org/0000-0002-4519-0499
ORCID for Mark Weal: ORCID iD orcid.org/0000-0001-6251-8786

Catalogue record

Date deposited: 10 Jan 2019 17:30
Last modified: 24 Jan 2019 01:43

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Contributors

Author: Gemma Fitzsimmons ORCID iD
Author: Mark Weal ORCID iD
Author: Denis Drieghe

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