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Drivers of the implementation of strategies in Latin American firms’ export performance

Drivers of the implementation of strategies in Latin American firms’ export performance
Drivers of the implementation of strategies in Latin American firms’ export performance
This study examines the relationships among competitive strategies (differentiation and cost‐leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.
0065-0668
14278
Heredia, Jorge
1dae9124-8272-4364-ae3e-b30050bdc7a9
Flores, Alejandro
26d39924-c333-4a23-b5e3-af313ded9723
Kunc, Martin Horacio
0b254052-f9f5-49f9-ac0b-148c257ba412
Heredia, Jorge
1dae9124-8272-4364-ae3e-b30050bdc7a9
Flores, Alejandro
26d39924-c333-4a23-b5e3-af313ded9723
Kunc, Martin Horacio
0b254052-f9f5-49f9-ac0b-148c257ba412

Heredia, Jorge, Flores, Alejandro and Kunc, Martin Horacio (2017) Drivers of the implementation of strategies in Latin American firms’ export performance. Academy of Management Proceedings, 2017 (1), 14278. (doi:10.5465/ambpp.2017.14278abstract).

Record type: Article

Abstract

This study examines the relationships among competitive strategies (differentiation and cost‐leadership), MO (market orientation), and export performance. We used a questionnaire survey of executives of manufacturing and service companies in Peru, Brazil, Mexico and Chile and employed a structural model equation to test the hypotheses and confirmatory factor analysis to develop the underlying multi-item constructs. We find that MO mediates the implementation of competitive strategies in export performance. Additionally, differentiation strategy have a greater impact on MO than cost strategy. We conclude with implications and future research.

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WRAP drivers implementation strategies firms export performance Kunc 2017 - Accepted Manuscript
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Accepted/In Press date: 9 January 2017
Published date: January 2017

Identifiers

Local EPrints ID: 427492
URI: http://eprints.soton.ac.uk/id/eprint/427492
ISSN: 0065-0668
PURE UUID: 86d51732-acd6-4ac0-b475-457934492772
ORCID for Martin Horacio Kunc: ORCID iD orcid.org/0000-0002-3411-4052

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Date deposited: 21 Jan 2019 17:30
Last modified: 26 Feb 2022 02:56

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Contributors

Author: Jorge Heredia
Author: Alejandro Flores

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