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Business dynamics simulator for startups, SMEs and new projects

Business dynamics simulator for startups, SMEs and new projects
Business dynamics simulator for startups, SMEs and new projects
The aim of the paper is to show result of uses of the Business Dynamics Simulator on the population of the sixty students. The simulator helps in: (A) designing 5-years pro-forma financial statements for rapid business plan creation, (B) simulating strategic decisions to improve survival rate and support growth, (C) producing fundamental analysis and company/idea valuation, (D) fostering entrepreneurial education, training & research, in risk-free, enjoyable, realistic and interactive simulation environment. The usability of Business Dynamics Simulator is tested on 40 students at Vern’ University of Applied Sciences business school in Zagreb and 20 students of Founder Institute - world's largest entrepreneur training and startup launch program. The main conclusion is that the use of simulators can improve entrepreneurial cognition by identifying the impact of resource bundling and the management of information to realize the opportunities that have been identified in the process of entrepreneurship.
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412
Kunc, Martin
0b254052-f9f5-49f9-ac0b-148c257ba412

Kunc, Martin (2015) Business dynamics simulator for startups, SMEs and new projects. In Proceedings of the OR Society Simulation Workshop. 5 pp .

Record type: Conference or Workshop Item (Paper)

Abstract

The aim of the paper is to show result of uses of the Business Dynamics Simulator on the population of the sixty students. The simulator helps in: (A) designing 5-years pro-forma financial statements for rapid business plan creation, (B) simulating strategic decisions to improve survival rate and support growth, (C) producing fundamental analysis and company/idea valuation, (D) fostering entrepreneurial education, training & research, in risk-free, enjoyable, realistic and interactive simulation environment. The usability of Business Dynamics Simulator is tested on 40 students at Vern’ University of Applied Sciences business school in Zagreb and 20 students of Founder Institute - world's largest entrepreneur training and startup launch program. The main conclusion is that the use of simulators can improve entrepreneurial cognition by identifying the impact of resource bundling and the management of information to realize the opportunities that have been identified in the process of entrepreneurship.

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Business Dynamics Simulator for Startups - Accepted Manuscript
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Published date: 2015

Identifiers

Local EPrints ID: 427567
URI: http://eprints.soton.ac.uk/id/eprint/427567
PURE UUID: 002b713c-4fb5-4371-ac28-420e33acaa72
ORCID for Martin Kunc: ORCID iD orcid.org/0000-0002-3411-4052

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Date deposited: 23 Jan 2019 17:30
Last modified: 12 Dec 2021 04:26

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