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What have you done for SME lately? How 3E collaboration supporting work‐related learning, can enhance marketing student "EmployaGility"

What have you done for SME lately? How 3E collaboration supporting work‐related learning, can enhance marketing student "EmployaGility"
What have you done for SME lately? How 3E collaboration supporting work‐related learning, can enhance marketing student "EmployaGility"
If a student "benefits themselves, the workforce, the community and the economy.' (Yorke, 2004) by actively engaging in work experience during their course of study, then "HEIs have a role in the development of graduate employability other than CV and interview training"   (BIS, GraduateRecruitment to SMEs, 2012). On a mutually beneficial basis, graduates with small business work-related and/or placement experience can highlight their added value to potential employers by evidencing ability to work autonomously; a key concern for SMEs (Holden et al., 2005). Hence the need to examine to what extent University courses facilitate opportunities for working with small‐to‐medium sized enterprises.This paper therefore, will draw upon and explore the value of primary data insights gathered using a mixed‐method approach, filling a research gap by incorporating all 3 stakeholer groups; students, educators AND employers, in relation to small business work‐based learning experiences in UK Universities.  The findings presented will illustrate how these insights were used to develop two original contributions to the extant literature: the 3E's model and the concept of "EmployaGility".
SME, Marketing, enterprise, employability, Education
Knibbs, Karen
b8833b53-4684-49cc-b095-dc29c0523396
Knibbs, Karen
b8833b53-4684-49cc-b095-dc29c0523396

Knibbs, Karen (2014) What have you done for SME lately? How 3E collaboration supporting work‐related learning, can enhance marketing student "EmployaGility". 47th Academy of Marketing Annual Conference, United Kingdom. 06 - 09 Jul 2014.

Record type: Conference or Workshop Item (Other)

Abstract

If a student "benefits themselves, the workforce, the community and the economy.' (Yorke, 2004) by actively engaging in work experience during their course of study, then "HEIs have a role in the development of graduate employability other than CV and interview training"   (BIS, GraduateRecruitment to SMEs, 2012). On a mutually beneficial basis, graduates with small business work-related and/or placement experience can highlight their added value to potential employers by evidencing ability to work autonomously; a key concern for SMEs (Holden et al., 2005). Hence the need to examine to what extent University courses facilitate opportunities for working with small‐to‐medium sized enterprises.This paper therefore, will draw upon and explore the value of primary data insights gathered using a mixed‐method approach, filling a research gap by incorporating all 3 stakeholer groups; students, educators AND employers, in relation to small business work‐based learning experiences in UK Universities.  The findings presented will illustrate how these insights were used to develop two original contributions to the extant literature: the 3E's model and the concept of "EmployaGility".

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More information

Published date: 8 July 2014
Venue - Dates: 47th Academy of Marketing Annual Conference, United Kingdom, 2014-07-06 - 2014-07-09
Keywords: SME, Marketing, enterprise, employability, Education

Identifiers

Local EPrints ID: 427801
URI: http://eprints.soton.ac.uk/id/eprint/427801
PURE UUID: 06579293-5bcc-4524-9612-c43736c917e7

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Date deposited: 29 Jan 2019 17:30
Last modified: 29 Jan 2020 16:09

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