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What is the role of university service providers in developing marketing student employability? Evidence from 'Enablers'

What is the role of university service providers in developing marketing student employability? Evidence from 'Enablers'
What is the role of university service providers in developing marketing student employability? Evidence from 'Enablers'
Abstract/Purpose – to review current employability and enterprise education literature to establish stakeholder evidence gaps from marketing and small-to-medium enterprise (SME) contexts. Gather new insights from Higher Education Institution (HEI) employability and enterprise support service staff.Theoretical background – Marketing education, SME marketing, Enterprise education, Employability, Work-Related Learning.Assumptions –‘Employability’ concept is widely understood and supported within HEIs, yet less so by employers. HEI career development activity is skewed towards assisting students in finding work with larger firms, with less active support for start-ups. Success of employability and enterprise related activities rely on multi-stakeholder collaboration. Design/Methodology - thematic analysis of new data (under collection) from in-depth, semi-structured interviews, with senior members of UK HEI support service providers, related to employability and enterprise activities.Findings & Practical Implications – it is anticipated insights gained will be of benefit to related stakeholders to derive practical and implementable actions, for the improvement of collaborative employability and enterprise programmes. Originality & Contribution – moves Employability debate forwards, through inclusion of under-represented stakeholder perspectives.Keywords: Marketing, SME, Employability, Enterprise education, work-related learning.
SME, Education, Marketing, Enterprise, Employability
Academy of Marketing
Knibbs, Karen
b8833b53-4684-49cc-b095-dc29c0523396
O'Malley, Lisa
Knibbs, Karen
b8833b53-4684-49cc-b095-dc29c0523396
O'Malley, Lisa

Knibbs, Karen (2015) What is the role of university service providers in developing marketing student employability? Evidence from 'Enablers'. In, O'Malley, Lisa (ed.) 2015 Academy of Marketing Conference. Academy of Marketing.

Record type: Book Section

Abstract

Abstract/Purpose – to review current employability and enterprise education literature to establish stakeholder evidence gaps from marketing and small-to-medium enterprise (SME) contexts. Gather new insights from Higher Education Institution (HEI) employability and enterprise support service staff.Theoretical background – Marketing education, SME marketing, Enterprise education, Employability, Work-Related Learning.Assumptions –‘Employability’ concept is widely understood and supported within HEIs, yet less so by employers. HEI career development activity is skewed towards assisting students in finding work with larger firms, with less active support for start-ups. Success of employability and enterprise related activities rely on multi-stakeholder collaboration. Design/Methodology - thematic analysis of new data (under collection) from in-depth, semi-structured interviews, with senior members of UK HEI support service providers, related to employability and enterprise activities.Findings & Practical Implications – it is anticipated insights gained will be of benefit to related stakeholders to derive practical and implementable actions, for the improvement of collaborative employability and enterprise programmes. Originality & Contribution – moves Employability debate forwards, through inclusion of under-represented stakeholder perspectives.Keywords: Marketing, SME, Employability, Enterprise education, work-related learning.

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More information

Published date: 8 July 2015
Keywords: SME, Education, Marketing, Enterprise, Employability

Identifiers

Local EPrints ID: 427866
URI: http://eprints.soton.ac.uk/id/eprint/427866
PURE UUID: 6fb8950f-f157-4c62-938b-a255a4bd27dc

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Date deposited: 30 Jan 2019 17:30
Last modified: 21 Nov 2021 15:12

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Contributors

Author: Karen Knibbs
Editor: Lisa O'Malley

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