Shukla, Paurav (2009) Impact of contextual factors, brand loyalty and brand switching on purchase decisions. Journal of Consumer Marketing, 26 (5), 348-357. (doi:10.1108/07363760910976600).
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Published date: 2009
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Local EPrints ID: 428293
URI: http://eprints.soton.ac.uk/id/eprint/428293
ISSN: 0736-3761
PURE UUID: 1a46e224-df5f-4f23-be09-639829f481e5
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Date deposited: 20 Feb 2019 17:30
Last modified: 16 Mar 2024 04:39
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