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Infantilized adults or confident consumers?: Enterprise discourse in the UK retail banking industry

Infantilized adults or confident consumers?: Enterprise discourse in the UK retail banking industry
Infantilized adults or confident consumers?: Enterprise discourse in the UK retail banking industry
In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing `confident consumers' in a consumerist society and demonstrate how enterprise and consumption have reframed the interaction between banks and the consumer. We identify a rhizomic network that spans across diverse activities and electronic traces, and a variety of data sources and statistical techniques that mediate between the industry players. We argue that there has been a fundamental shift in rationality from `social obligation' to `confident consumers' which leads to a tension between confident consumers and infantilized adults.
1350-5084
407-425
Nayak, Ajit
215d7e25-0bc4-44ff-a015-5daf887604df
Beckett, Antony
d3a976b0-7aa2-48cf-9a0c-9b944bf8d7b7
Nayak, Ajit
215d7e25-0bc4-44ff-a015-5daf887604df
Beckett, Antony
d3a976b0-7aa2-48cf-9a0c-9b944bf8d7b7

Nayak, Ajit and Beckett, Antony (2008) Infantilized adults or confident consumers?: Enterprise discourse in the UK retail banking industry. Organization, 15 (3), 407-425. (doi:10.1177/1350508408088537).

Record type: Article

Abstract

In this paper we examine the implications of enterprise discourse within the context of a culture of consumption. Drawing on empirical work on the UK retail banking industry we demonstrate how retail banking in the UK is central to constructing `confident consumers' in a consumerist society and demonstrate how enterprise and consumption have reframed the interaction between banks and the consumer. We identify a rhizomic network that spans across diverse activities and electronic traces, and a variety of data sources and statistical techniques that mediate between the industry players. We argue that there has been a fundamental shift in rationality from `social obligation' to `confident consumers' which leads to a tension between confident consumers and infantilized adults.

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Published date: May 2008

Identifiers

Local EPrints ID: 428297
URI: http://eprints.soton.ac.uk/id/eprint/428297
ISSN: 1350-5084
PURE UUID: 856e958d-68f9-4634-a0fe-ca298ada7f39
ORCID for Ajit Nayak: ORCID iD orcid.org/0000-0003-3253-7120

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Date deposited: 20 Feb 2019 17:30
Last modified: 28 Apr 2022 02:26

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Contributors

Author: Ajit Nayak ORCID iD
Author: Antony Beckett

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