Shukla, Paurav (2011) Impact of store-level promotions, price consciousness, and brand image on impulse purchase: analyzing the inter-construct interactions and the moderating role of prior knowledge and social influences. Asia Pacific Association for Consumer Research. 01 - 03 Mar 2011.
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Published date: March 2011
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Asia Pacific Association for Consumer Research, 2011-03-01 - 2011-03-03
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Local EPrints ID: 429392
URI: http://eprints.soton.ac.uk/id/eprint/429392
PURE UUID: ec4602c3-2102-474e-b2ea-2de4c9223c9c
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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