Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement
Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
March 2005
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
(2005)
Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement.
International Conference on Marketing Paradigms for<br/>Emerging Economies at Indian Institute of Management, , Ahmedabad, India.
01 - 03 Mar 2005.
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Published date: March 2005
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International Conference on Marketing Paradigms for<br/>Emerging Economies at Indian Institute of Management, , Ahmedabad, India, 2005-03-01 - 2005-03-03
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Local EPrints ID: 429393
URI: http://eprints.soton.ac.uk/id/eprint/429393
PURE UUID: 46399756-0231-4f54-9890-948e9476d3ee
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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