Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK. Academy of Marketing conference 2006: Marketing Excellence, , Middlesex, United Kingdom. 01 - 03 Mar 2006.
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Published date: 2006
Venue - Dates:
Academy of Marketing conference 2006: Marketing Excellence, , Middlesex, United Kingdom, 2006-03-01 - 2006-03-03
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Local EPrints ID: 429397
URI: http://eprints.soton.ac.uk/id/eprint/429397
PURE UUID: 1cbcb4b2-a056-45d8-8932-e7c55241a42f
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Author:
James Greenlaw
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