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Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK

Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK
Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Greenlaw, James
4fdfd79a-4410-45f1-990c-273c8ca535bb
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Greenlaw, James
4fdfd79a-4410-45f1-990c-273c8ca535bb

Shukla, Paurav and Greenlaw, James (2006) Measuring effectiveness of CRM using customer retention and loyalty measures, with a special focus on the retail sector in the UK. Academy of Marketing conference 2006: Marketing Excellence, , Middlesex, United Kingdom. 01 - 03 Mar 2006.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2006
Venue - Dates: Academy of Marketing conference 2006: Marketing Excellence, , Middlesex, United Kingdom, 2006-03-01 - 2006-03-03

Identifiers

Local EPrints ID: 429397
URI: http://eprints.soton.ac.uk/id/eprint/429397
PURE UUID: 1cbcb4b2-a056-45d8-8932-e7c55241a42f
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 10 Nov 2021 03:57

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Contributors

Author: Paurav Shukla ORCID iD
Author: James Greenlaw

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