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Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking

Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking
Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking
The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish.This research proposes a new metric (i.e., the MAG score) to assess journal impact and ranking in the field of marketing using the vox populi approach. The findings show that the vox populi approach provides a more comprehensive measure of journal impact than other impact factor metrics from the perspective of academics.
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d

Shukla, Paurav (2011) Rankings in the eyes of the beholder: A vox populi approach to academic journal ranking. Asian Journal of Business Research, 1 (1). (doi:10.14707/ajbr.110001).

Record type: Article

Abstract

The ranking of academic journals is a contentious issue in the current higher education environment. Across the world, peers judge academics for tenure and promotion on the basis of the quality or prestige of the journals in which they publish.This research proposes a new metric (i.e., the MAG score) to assess journal impact and ranking in the field of marketing using the vox populi approach. The findings show that the vox populi approach provides a more comprehensive measure of journal impact than other impact factor metrics from the perspective of academics.

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Published date: March 2011

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Local EPrints ID: 429402
URI: http://eprints.soton.ac.uk/id/eprint/429402
DOI: doi:10.14707/ajbr.110001
PURE UUID: 44b402f9-c6c8-4e92-906d-a24a3e154be0
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

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Date deposited: 27 Mar 2019 17:30
Last modified: 16 Mar 2024 04:39

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Author: Paurav Shukla ORCID iD

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