Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences
Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Adidam, Phani Tej
982d0886-e785-4750-84c2-75e47c83ed94
July 2009
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Adidam, Phani Tej
982d0886-e785-4750-84c2-75e47c83ed94
Shukla, Paurav, Perks, Keith J., Banerjee, Madhumita and Adidam, Phani Tej
(2009)
Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences.
Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom.
07 - 09 Jul 2009.
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Conference or Workshop Item
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Published date: July 2009
Venue - Dates:
Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom, 2009-07-07 - 2009-07-09
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Local EPrints ID: 429404
URI: http://eprints.soton.ac.uk/id/eprint/429404
PURE UUID: 79125ace-fd0a-4818-a0a2-8fded4396940
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Date deposited: 27 Mar 2019 17:30
Last modified: 27 Feb 2024 03:04
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Contributors
Author:
Keith J. Perks
Author:
Madhumita Banerjee
Author:
Phani Tej Adidam
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