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Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences

Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences
Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Adidam, Phani Tej
982d0886-e785-4750-84c2-75e47c83ed94
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Adidam, Phani Tej
982d0886-e785-4750-84c2-75e47c83ed94

Shukla, Paurav, Perks, Keith J., Banerjee, Madhumita and Adidam, Phani Tej (2009) Impact of organizational efforts on customer engagement in C2C online auction commerce and their consequences. Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom. 07 - 09 Jul 2009.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: July 2009
Venue - Dates: Academy of Marketing Annual Conference: Putting Marketing in its Place, , Leeds, United Kingdom, 2009-07-07 - 2009-07-09

Identifiers

Local EPrints ID: 429404
URI: http://eprints.soton.ac.uk/id/eprint/429404
PURE UUID: 79125ace-fd0a-4818-a0a2-8fded4396940
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 27 Feb 2024 03:04

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Contributors

Author: Paurav Shukla ORCID iD
Author: Keith J. Perks
Author: Madhumita Banerjee
Author: Phani Tej Adidam

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