Psychological, brand and situational antecedents of conspicuous consumption in cross-national context
Psychological, brand and situational antecedents of conspicuous consumption in cross-national context
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Sharma, Sangeeta
b6e47312-0cf2-4600-ab6a-56f4a726a067
January 2009
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Sharma, Sangeeta
b6e47312-0cf2-4600-ab6a-56f4a726a067
Shukla, Paurav and Sharma, Sangeeta
(2009)
Psychological, brand and situational antecedents of conspicuous consumption in cross-national context.
Third IIMA Conference on Research in Marketing, , Ahmedabad, India.
07 - 09 Jan 2009.
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Published date: January 2009
Venue - Dates:
Third IIMA Conference on Research in Marketing, , Ahmedabad, India, 2009-01-07 - 2009-01-09
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Local EPrints ID: 429405
URI: http://eprints.soton.ac.uk/id/eprint/429405
PURE UUID: 0d5d4776-9f10-4962-8e1b-2731a9337376
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Author:
Sangeeta Sharma
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