Farache, Francisca, Shukla, Paurav, Upchurch, Valeria, Ruggeri, Stefania and Ioannou, Marinos (2009) Antecedents and consequences of consumer confusion in the financial services industry. European Marketing Academy Conference, Audencia Nantes- Ecole de Management, Nantes, France. 26 - 29 May 2009.
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Published date: May 2009
Venue - Dates:
European Marketing Academy Conference, Audencia Nantes- Ecole de Management, Nantes, France, 2009-05-26 - 2009-05-29
Identifiers
Local EPrints ID: 429406
URI: http://eprints.soton.ac.uk/id/eprint/429406
PURE UUID: 147cc3a1-9a51-4b77-ad4d-3f7674f7776f
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Contributors
Author:
Francisca Farache
Author:
Valeria Upchurch
Author:
Stefania Ruggeri
Author:
Marinos Ioannou
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