Shukla, Paurav and Hsu, Kai-Wei (2007) Event specific status consumption: psychological, brand and situational antecedents. European Marketing Academy Conference 2007, Reykjavik, Iceland, Reykjavik, Iceland. 22 - 25 May 2007.
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Published date: May 2007
Venue - Dates:
European Marketing Academy Conference 2007, Reykjavik, Iceland, Reykjavik, Iceland, 2007-05-22 - 2007-05-25
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Local EPrints ID: 429407
URI: http://eprints.soton.ac.uk/id/eprint/429407
PURE UUID: 711ab281-6fc2-4c46-9d11-f3181bca1e48
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Author:
Kai-Wei Hsu
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