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Event specific status consumption: psychological, brand and situational antecedents

Event specific status consumption: psychological, brand and situational antecedents
Event specific status consumption: psychological, brand and situational antecedents
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Hsu, Kai-Wei
24756081-5aec-4c3a-91ce-6418ade0545e
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Hsu, Kai-Wei
24756081-5aec-4c3a-91ce-6418ade0545e

Shukla, Paurav and Hsu, Kai-Wei (2007) Event specific status consumption: psychological, brand and situational antecedents. European Marketing Academy Conference 2007, Reykjavik, Iceland, Reykjavik, Iceland. 22 - 25 May 2007.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: May 2007
Venue - Dates: European Marketing Academy Conference 2007, Reykjavik, Iceland, Reykjavik, Iceland, 2007-05-22 - 2007-05-25

Identifiers

Local EPrints ID: 429407
URI: http://eprints.soton.ac.uk/id/eprint/429407
PURE UUID: 711ab281-6fc2-4c46-9d11-f3181bca1e48
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32

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Contributors

Author: Paurav Shukla ORCID iD
Author: Kai-Wei Hsu

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