Shukla, Paurav, Neves, Tiago, Singh, Harpinder and Thaker, Poonam (2007) A study measuring the influence of young adults’ characteristics on the purchase decision in relation to brand loyalty and brand switching. Second IIMA Conference on Research in Marketing, , Ahmedabad, India. 03 - 05 Jan 2007.
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Published date: January 2007
Venue - Dates:
Second IIMA Conference on Research in Marketing, , Ahmedabad, India, 2007-01-03 - 2007-01-05
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Local EPrints ID: 429408
URI: http://eprints.soton.ac.uk/id/eprint/429408
PURE UUID: 52141434-1a13-4160-941e-a53508e4b8b4
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Contributors
Author:
Tiago Neves
Author:
Harpinder Singh
Author:
Poonam Thaker
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