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A study measuring the influence of young adults’ characteristics on the purchase decision in relation to brand loyalty and brand switching

A study measuring the influence of young adults’ characteristics on the purchase decision in relation to brand loyalty and brand switching
A study measuring the influence of young adults’ characteristics on the purchase decision in relation to brand loyalty and brand switching
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Neves, Tiago
97697e09-ba2b-46a8-be82-55db5e783a1e
Singh, Harpinder
8b7fe8fe-7a11-46f2-b38f-65a0224cf9a9
Thaker, Poonam
a40700bf-e3c8-4684-91b6-d4296ed0ddfa
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Neves, Tiago
97697e09-ba2b-46a8-be82-55db5e783a1e
Singh, Harpinder
8b7fe8fe-7a11-46f2-b38f-65a0224cf9a9
Thaker, Poonam
a40700bf-e3c8-4684-91b6-d4296ed0ddfa

Shukla, Paurav, Neves, Tiago, Singh, Harpinder and Thaker, Poonam (2007) A study measuring the influence of young adults’ characteristics on the purchase decision in relation to brand loyalty and brand switching. Second IIMA Conference on Research in Marketing, Ahmedabad, India. 03 - 05 Jan 2007.

Record type: Conference or Workshop Item (Paper)

Full text not available from this repository.

More information

Published date: January 2007
Venue - Dates: Second IIMA Conference on Research in Marketing, Ahmedabad, India, 2007-01-03 - 2007-01-05

Identifiers

Local EPrints ID: 429408
URI: http://eprints.soton.ac.uk/id/eprint/429408
PURE UUID: 52141434-1a13-4160-941e-a53508e4b8b4
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 30 Mar 2019 01:20

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