Shukla, Paurav (2010) Relationship marketing and CRM. In, Bidgoli, Hossein (ed.) Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. New York. John Wiley & Sons Ltd., pp. 462-472.
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Published date: 2010
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Local EPrints ID: 429413
URI: http://eprints.soton.ac.uk/id/eprint/429413
PURE UUID: 19b7001a-c3f9-41c5-947b-03f2de7d5644
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Date deposited: 27 Mar 2019 17:30
Last modified: 09 Mar 2024 03:00
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Editor:
Hossein Bidgoli
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