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Relationship marketing and CRM

Relationship marketing and CRM
Relationship marketing and CRM
462-472
John Wiley & Sons, Ltd.
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Bidgoli, Hossein
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Bidgoli, Hossein

Shukla, Paurav (2010) Relationship marketing and CRM. In, Bidgoli, Hossein (ed.) Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. New York. John Wiley & Sons, Ltd., pp. 462-472.

Record type: Book Section

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Published date: 2010

Identifiers

Local EPrints ID: 429413
URI: https://eprints.soton.ac.uk/id/eprint/429413
PURE UUID: 19b7001a-c3f9-41c5-947b-03f2de7d5644
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

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Date deposited: 27 Mar 2019 17:30
Last modified: 28 Mar 2019 01:20

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Contributors

Author: Paurav Shukla ORCID iD
Editor: Hossein Bidgoli

University divisions

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