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Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers

Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers
Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Chen, Kuang-Wei
ed49f68a-5db6-49cd-964e-a0fcf23f6963
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Chen, Kuang-Wei
ed49f68a-5db6-49cd-964e-a0fcf23f6963

Shukla, Paurav and Chen, Kuang-Wei (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers. European Marketing Academy (EMAC) Conference 2005, Bocconi University, Milan, Italy. 24 - 27 May 2005.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: May 2005
Venue - Dates: European Marketing Academy (EMAC) Conference 2005, Bocconi University, Milan, Italy, 2005-05-24 - 2005-05-27

Identifiers

Local EPrints ID: 429426
URI: http://eprints.soton.ac.uk/id/eprint/429426
PURE UUID: c611b2b9-5f48-4168-aeb5-99585474b108
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 10 Nov 2021 03:57

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Contributors

Author: Paurav Shukla ORCID iD
Author: Kuang-Wei Chen

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