Shukla, Paurav and Chen, Kuang-Wei (2005) Effect of psychological brand associations on conspicuous consumption in automobile buying behaviour of middle aged consumers. European Marketing Academy (EMAC) Conference 2005, Bocconi University, Milan, Italy. 24 - 27 May 2005.
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Published date: May 2005
Venue - Dates:
European Marketing Academy (EMAC) Conference 2005, Bocconi University, Milan, Italy, 2005-05-24 - 2005-05-27
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Local EPrints ID: 429426
URI: http://eprints.soton.ac.uk/id/eprint/429426
PURE UUID: c611b2b9-5f48-4168-aeb5-99585474b108
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Date deposited: 27 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Author:
Kuang-Wei Chen
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