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A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market

A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market
A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Achakobe, N.
601df07a-8e40-4fd1-9147-81121540aec5
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Achakobe, N.
601df07a-8e40-4fd1-9147-81121540aec5

Shukla, Paurav, Perks, Keith J. and Achakobe, N. (2008) A study measuring the impact of integrated technologies on consumer confusion in the mobile phone market. In Academy of Marketing Conference.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2008

Identifiers

Local EPrints ID: 429434
URI: http://eprints.soton.ac.uk/id/eprint/429434
PURE UUID: 147fecfd-3f28-48ea-aca7-832ad017f642
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 10 Nov 2021 03:57

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Contributors

Author: Paurav Shukla ORCID iD
Author: Keith J. Perks
Author: N. Achakobe

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