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Television advertising and senior market: perceptions and reality

Television advertising and senior market: perceptions and reality
Television advertising and senior market: perceptions and reality
INFORMS
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Purani, Keyoor
733a42e9-e6e5-471f-af6b-92093ad82536
Papazacharias, Georgios
ef951135-b4e2-4906-83bd-560f3ae141f5
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Purani, Keyoor
733a42e9-e6e5-471f-af6b-92093ad82536
Papazacharias, Georgios
ef951135-b4e2-4906-83bd-560f3ae141f5

Shukla, Paurav, Purani, Keyoor and Papazacharias, Georgios (2006) Television advertising and senior market: perceptions and reality. In Third AIMS International Conference on Management. INFORMS..

Record type: Conference or Workshop Item (Paper)

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More information

Published date: January 2006

Identifiers

Local EPrints ID: 429437
URI: http://eprints.soton.ac.uk/id/eprint/429437
PURE UUID: a500c1d3-a9cd-48e5-af4e-86298439e41d
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 27 Mar 2019 17:30
Last modified: 10 Nov 2021 03:57

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Contributors

Author: Paurav Shukla ORCID iD
Author: Keyoor Purani
Author: Georgios Papazacharias

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