Banerjee, Madhumita, Shukla, Paurav and Adida, Phani Tej (2013) India: Culture and consumer behaviour influences on sales promotion practices in India. In, Marketing Management in Asia. Taylor & Francis, pp. 60-77. (doi:10.4324/9780203117484).
Record type:
Book Section
This record has no associated files available for download.
More information
Published date: 1 December 2013
Identifiers
Local EPrints ID: 429511
URI: http://eprints.soton.ac.uk/id/eprint/429511
PURE UUID: 882d276a-132e-4cfc-849e-ee642b4c431a
Catalogue record
Date deposited: 28 Mar 2019 17:30
Last modified: 06 Jun 2024 02:05
Export record
Altmetrics
Contributors
Author:
Madhumita Banerjee
Author:
Phani Tej Adida
Download statistics
Downloads from ePrints over the past year. Other digital versions may also be available to download e.g. from the publisher's website.