Banerjee, Madhumita, Shukla, Paurav and Adida, Phani Tej (2013) India: Culture and consumer behaviour influences on sales promotion practices in India. In, Marketing Management in Asia. Taylor & Francis, pp. 60-77. (doi:10.4324/9780203117484).
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Published date: 1 December 2013
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Local EPrints ID: 429511
URI: http://eprints.soton.ac.uk/id/eprint/429511
PURE UUID: 882d276a-132e-4cfc-849e-ee642b4c431a
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Date deposited: 28 Mar 2019 17:30
Last modified: 16 Mar 2024 04:39
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Author:
Madhumita Banerjee
Author:
Phani Tej Adida
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