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India: Culture and consumer behaviour influences on sales promotion practices in India

India: Culture and consumer behaviour influences on sales promotion practices in India
India: Culture and consumer behaviour influences on sales promotion practices in India
60-77
Taylor and Francis
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Adida, Phani Tej
1193e77d-5642-40b3-bf5f-4cfce30c6ab9
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Adida, Phani Tej
1193e77d-5642-40b3-bf5f-4cfce30c6ab9

Banerjee, Madhumita, Shukla, Paurav and Adida, Phani Tej (2013) India: Culture and consumer behaviour influences on sales promotion practices in India. In, Marketing Management in Asia. Taylor and Francis, pp. 60-77. (doi:10.4324/9780203117484).

Record type: Book Section

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Published date: 1 December 2013

Identifiers

Local EPrints ID: 429511
URI: https://eprints.soton.ac.uk/id/eprint/429511
PURE UUID: 882d276a-132e-4cfc-849e-ee642b4c431a
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

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Date deposited: 28 Mar 2019 17:30
Last modified: 29 Mar 2019 01:20

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