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Endorser's Involvement in scandals and their influence on consumers' self expression and brand attitudes

Endorser's Involvement in scandals and their influence on consumers' self expression and brand attitudes
Endorser's Involvement in scandals and their influence on consumers' self expression and brand attitudes
American Academy of Advertising
Breberina, Jovica
302c2548-a3c8-48ce-a78d-17ed2d9cfc35
Schwaiger, Manfred
cb3d656a-ebd9-4f99-b26f-359d5c612def
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Breberina, Jovica
302c2548-a3c8-48ce-a78d-17ed2d9cfc35
Schwaiger, Manfred
cb3d656a-ebd9-4f99-b26f-359d5c612def
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d

Breberina, Jovica, Schwaiger, Manfred and Shukla, Paurav (2013) Endorser's Involvement in scandals and their influence on consumers' self expression and brand attitudes. In Proceedings of 2013 American Academy of Advertising Conference. American Academy of Advertising..

Record type: Conference or Workshop Item (Paper)

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Published date: 2013

Identifiers

Local EPrints ID: 429547
URI: http://eprints.soton.ac.uk/id/eprint/429547
PURE UUID: 2258f1da-847a-42da-a828-3fc7c5c95837
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

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Date deposited: 29 Mar 2019 17:30
Last modified: 05 Feb 2020 01:43

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