Breberina, Jovica, Schwaiger, Manfred and Shukla, Paurav (2013) Endorser's Involvement in scandals and their influence on consumers' self expression and brand attitudes. In Proceedings of 2013 American Academy of Advertising Conference. American Academy of Advertising..
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Published date: 2013
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Local EPrints ID: 429547
URI: http://eprints.soton.ac.uk/id/eprint/429547
PURE UUID: 2258f1da-847a-42da-a828-3fc7c5c95837
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Date deposited: 29 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Author:
Jovica Breberina
Author:
Manfred Schwaiger
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