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Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia

Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia
Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Banerjee, Madhumita
aa2f5228-6b0c-409b-abfe-5d141b9285bc

Shukla, Paurav, Singh, Jaywant and Banerjee, Madhumita (2015) Marketing luxury brands across Asian markets: an investigation of consumer luxury value perceptions in China, India and Indonesia. American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World, , San Antonio, United States. 13 Feb - 15 Mar 2015.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: February 2015
Venue - Dates: American Marketing Association (AMA) 2015 Winter Marketing Educators' Conference: Marketing in a Global, Digital and Connected World, , San Antonio, United States, 2015-02-13 - 2015-03-15

Identifiers

Local EPrints ID: 429548
URI: http://eprints.soton.ac.uk/id/eprint/429548
PURE UUID: a8d54af2-84fd-4a01-8d54-eb3145188bd4
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 29 Mar 2019 17:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Paurav Shukla ORCID iD
Author: Jaywant Singh ORCID iD
Author: Madhumita Banerjee

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