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The antecedents and effects of information Technology Usage on Trade Show Performance

The antecedents and effects of information Technology Usage on Trade Show Performance
The antecedents and effects of information Technology Usage on Trade Show Performance
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Blankson, Charles
db6362ef-0f6b-4a1d-a8bd-cb4b32d9859f

Singh, Jaywant, Shukla, Paurav and Blankson, Charles (2014) The antecedents and effects of information Technology Usage on Trade Show Performance. 43rd EMAC European Marketing Academy conference: Paradigm shifts & Interactions, Valencia, Spain. 03 - 06 Jun 2014.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: June 2014
Venue - Dates: 43rd EMAC European Marketing Academy conference: Paradigm shifts & Interactions, Valencia, Spain, 2014-06-03 - 2014-06-06

Identifiers

Local EPrints ID: 429552
URI: http://eprints.soton.ac.uk/id/eprint/429552
PURE UUID: 6f76e615-4c89-4e46-8fcd-5405a1d0cd94
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 29 Mar 2019 17:30
Last modified: 10 Dec 2019 01:22

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