Shukla, Paurav (2008) Essentials of marketing research: Exercises , Denmark. Bookboon, 117pp.
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Abstract
This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
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Published date: 2008
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Local EPrints ID: 429556
URI: http://eprints.soton.ac.uk/id/eprint/429556
PURE UUID: 46f32ed7-3a40-4162-b0bf-e639609b3209
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Date deposited: 29 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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