A conceptual model for measuring pre and post consumer movie choice process
A conceptual model for measuring pre and post consumer movie choice process
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Runar, W.
522ef6a6-af29-4599-b018-71c1a81346c5
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
2005
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Runar, W.
522ef6a6-af29-4599-b018-71c1a81346c5
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Shukla, Paurav, Runar, W. and Perks, Keith J.
(2005)
A conceptual model for measuring pre and post consumer movie choice process.
Academy of Marketing International<br/>Conference: Marketing: Building Business, Shaping Society, Dublin Institute of Technology, Dublin, Ireland.
14 - 16 Mar 2005.
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Conference or Workshop Item
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Published date: 2005
Venue - Dates:
Academy of Marketing International<br/>Conference: Marketing: Building Business, Shaping Society, Dublin Institute of Technology, Dublin, Ireland, 2005-03-14 - 2005-03-16
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Local EPrints ID: 429557
URI: http://eprints.soton.ac.uk/id/eprint/429557
PURE UUID: f755a083-5a9a-4a14-9a08-5ec06b679a77
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Date deposited: 29 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32
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Contributors
Author:
W. Runar
Author:
Keith J. Perks
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