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A conceptual model for measuring pre and post consumer movie choice process

A conceptual model for measuring pre and post consumer movie choice process
A conceptual model for measuring pre and post consumer movie choice process
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Runar, W.
522ef6a6-af29-4599-b018-71c1a81346c5
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Runar, W.
522ef6a6-af29-4599-b018-71c1a81346c5
Perks, Keith J.
e1143c86-e3d6-401e-b1d7-e973a2efc70c

Shukla, Paurav, Runar, W. and Perks, Keith J. (2005) A conceptual model for measuring pre and post consumer movie choice process. Academy of Marketing International<br/>Conference: Marketing: Building Business, Shaping Society, Dublin Institute of Technology, Dublin, Ireland. 14 - 16 Mar 2005.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2005
Venue - Dates: Academy of Marketing International<br/>Conference: Marketing: Building Business, Shaping Society, Dublin Institute of Technology, Dublin, Ireland, 2005-03-14 - 2005-03-16

Identifiers

Local EPrints ID: 429557
URI: http://eprints.soton.ac.uk/id/eprint/429557
PURE UUID: f755a083-5a9a-4a14-9a08-5ec06b679a77
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 29 Mar 2019 17:30
Last modified: 13 Dec 2021 03:32

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Contributors

Author: Paurav Shukla ORCID iD
Author: W. Runar
Author: Keith J. Perks

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