Antecedents and consequences of attitude functions for luxury brands: a cross-national examination
Antecedents and consequences of attitude functions for luxury brands: a cross-national examination
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Khalifa, Dina
33885851-c8fc-4dfb-9c22-36752d7f2cab
Peschken, Thomas
2f963609-ca8e-4748-9217-bbfeeb424386
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
February 2018
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Khalifa, Dina
33885851-c8fc-4dfb-9c22-36752d7f2cab
Peschken, Thomas
2f963609-ca8e-4748-9217-bbfeeb424386
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav, Khalifa, Dina, Peschken, Thomas and Singh, Jaywant
(2018)
Antecedents and consequences of attitude functions for luxury brands: a cross-national examination.
American Marketing Association (AMA) 2018 Winter Conference: Integrating Paradigms in a World Where Marketing is Everywhere, , New Orleans, United States.
23 - 25 Feb 2018.
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Conference or Workshop Item
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Published date: February 2018
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American Marketing Association (AMA) 2018 Winter Conference: Integrating Paradigms in a World Where Marketing is Everywhere, , New Orleans, United States, 2018-02-23 - 2018-02-25
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Local EPrints ID: 429673
URI: http://eprints.soton.ac.uk/id/eprint/429673
PURE UUID: 2f963420-1b03-48cb-b058-d1753953b9f1
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Dina Khalifa
Author:
Thomas Peschken
Author:
Jaywant Singh
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