Shukla, Paurav and Khalifa, Dina (2017) A unified framework on brand threat effects and consumer responses. Global Fashion Management Conference, , Vienna, Austria. 07 - 09 Jul 2017.
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Published date: 2017
Venue - Dates:
Global Fashion Management Conference, , Vienna, Austria, 2017-07-07 - 2017-07-09
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Local EPrints ID: 429675
URI: http://eprints.soton.ac.uk/id/eprint/429675
PURE UUID: 47b5c4e9-6c32-4aab-aff7-cc6368a432f8
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:32
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Contributors
Author:
Dina Khalifa
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