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A unified framework on brand threat effects and consumer responses

A unified framework on brand threat effects and consumer responses
A unified framework on brand threat effects and consumer responses
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Khalifa, Dina
33885851-c8fc-4dfb-9c22-36752d7f2cab
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Khalifa, Dina
33885851-c8fc-4dfb-9c22-36752d7f2cab

Shukla, Paurav and Khalifa, Dina (2017) A unified framework on brand threat effects and consumer responses. Global Fashion Management Conference, , Vienna, Austria. 07 - 09 Jul 2017.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2017
Venue - Dates: Global Fashion Management Conference, , Vienna, Austria, 2017-07-07 - 2017-07-09

Identifiers

Local EPrints ID: 429675
URI: http://eprints.soton.ac.uk/id/eprint/429675
PURE UUID: 47b5c4e9-6c32-4aab-aff7-cc6368a432f8
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 10 Nov 2021 03:57

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Contributors

Author: Paurav Shukla ORCID iD
Author: Dina Khalifa

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