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Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation

Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation
Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Purani, Keyoor
733a42e9-e6e5-471f-af6b-92093ad82536
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Purani, Keyoor
733a42e9-e6e5-471f-af6b-92093ad82536
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531

Shukla, Paurav, Purani, Keyoor and Singh, Jaywant (2017) Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation. American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States. 17 - 19 Feb 2017.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: February 2017
Venue - Dates: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States, 2017-02-17 - 2017-02-19

Identifiers

Local EPrints ID: 429676
URI: http://eprints.soton.ac.uk/id/eprint/429676
PURE UUID: 9a4ecdbc-dc63-46e7-889c-fafec6d352c2
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 10 Nov 2021 04:00

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Contributors

Author: Paurav Shukla ORCID iD
Author: Keyoor Purani
Author: Jaywant Singh ORCID iD

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