Shukla, Paurav, Purani, Keyoor and Singh, Jaywant (2017) Influence of consumer vanity on employment of impression management tactics and their consequences on conspicuous consumption orientation. American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States. 17 - 19 Feb 2017.
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Published date: February 2017
Venue - Dates:
American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States, 2017-02-17 - 2017-02-19
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Local EPrints ID: 429676
URI: http://eprints.soton.ac.uk/id/eprint/429676
PURE UUID: 9a4ecdbc-dc63-46e7-889c-fafec6d352c2
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Keyoor Purani
Author:
Jaywant Singh
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