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'Too bad to be true': the effect of guilt appeal intensity in cause-related marketing

'Too bad to be true': the effect of guilt appeal intensity in cause-related marketing
'Too bad to be true': the effect of guilt appeal intensity in cause-related marketing
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Crisafulli, B.
150dbcd8-a886-4dd0-af40-507c379fbc24
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d

Singh, Jaywant, Crisafulli, B. and Shukla, Paurav (2017) 'Too bad to be true': the effect of guilt appeal intensity in cause-related marketing. American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States. 17 - 19 Feb 2017.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2017
Venue - Dates: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States, 2017-02-17 - 2017-02-19

Identifiers

Local EPrints ID: 429677
URI: http://eprints.soton.ac.uk/id/eprint/429677
PURE UUID: aa155b7d-96d5-49d0-bdd5-69865efa2e38
ORCID for Jaywant Singh: ORCID iD orcid.org/0000-0002-0766-0162
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36

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Contributors

Author: Jaywant Singh ORCID iD
Author: B. Crisafulli
Author: Paurav Shukla ORCID iD

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