Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions
Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
February 2017
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Shukla, Paurav, Singh, Jaywant and Dall'Olmo Riley, Francesca
(2017)
Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions.
American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States.
17 - 19 Feb 2017.
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Conference or Workshop Item
(Paper)
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Published date: February 2017
Venue - Dates:
American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, , Orlando, United States, 2017-02-17 - 2017-02-19
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Local EPrints ID: 429678
URI: http://eprints.soton.ac.uk/id/eprint/429678
PURE UUID: 9069b62a-0cbd-459f-ad58-2c6b05a655fe
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
Francesca Dall'Olmo Riley
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