'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions
'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Moore, C.
36f27f64-0aa5-4b6c-beb6-5bae46ec3bbd
2016
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Singh, Jaywant
db6316ed-e404-4c5a-873c-6e97c94fe531
Dall'Olmo Riley, Francesca
c2690b09-a881-46a6-8784-f9a0d1faa8b1
Moore, C.
36f27f64-0aa5-4b6c-beb6-5bae46ec3bbd
Shukla, Paurav, Singh, Jaywant, Dall'Olmo Riley, Francesca and Moore, C.
(2016)
'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions.
2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, , Monte Carlo, Monaco.
07 - 08 Apr 2016.
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Conference or Workshop Item
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Published date: 2016
Venue - Dates:
2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, , Monte Carlo, Monaco, 2016-04-07 - 2016-04-08
Identifiers
Local EPrints ID: 429681
URI: http://eprints.soton.ac.uk/id/eprint/429681
PURE UUID: 8fa93dcd-a0c6-4ff7-9093-8615881ef158
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Date deposited: 03 Apr 2019 16:30
Last modified: 13 Dec 2021 03:36
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Contributors
Author:
Jaywant Singh
Author:
Francesca Dall'Olmo Riley
Author:
C. Moore
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