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'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions

'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions
'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d
Shukla, Paurav
d3acd968-350b-40cf-890b-12c2e7aaa49d

Shukla, Paurav (2016) 'It's a matter of aesthetics': exploring the influence of local versus foreign visual aesthetics on consumers' luxury purchase intentions. 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, Monte Carlo, Monaco. 07 - 08 Apr 2016.

Record type: Conference or Workshop Item (Paper)

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More information

Published date: 2016
Venue - Dates: 2016 Monaco Symposium on Luxury: Emerging Challenges in Luxury Marketing, Monte Carlo, Monaco, 2016-04-07 - 2016-04-08

Identifiers

Local EPrints ID: 429681
URI: https://eprints.soton.ac.uk/id/eprint/429681
PURE UUID: 8fa93dcd-a0c6-4ff7-9093-8615881ef158
ORCID for Paurav Shukla: ORCID iD orcid.org/0000-0003-1957-8622

Catalogue record

Date deposited: 03 Apr 2019 16:30
Last modified: 04 Apr 2019 00:20

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